B2B go-to-market consultancy, agency and martech partner Since 2008.

TURN DEMAND INTO REVENUE

B2B Go-To-Market, end to end. We research how your buyers buy, design the GTM, engineer the technology that drives it, and build the campaigns that turn it into pipeline.

Strategy, data, AI, technology and engagement. One team, from first insight to live revenue.

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Founded in 2008. Still at the forefront of B2B marketing technology.

18 years

LeadFabric is an end-to-end B2B go-to-market partner.

We weave strategy, Creativity, technology & AI to activate the noise of buying behavior into revenue.

Here’s how we do it

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Know where to focus and what to do next.

Uncover how your buyers buy, where opportunities are being lost and what needs to change - giving you a clear, practical plan
across strategy, data, technology and marketing.

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Make your technology work harder.

We connect the tools, data and systems behind your marketing so they work together properly - helping your teams move faster, understand buyers better and create more revenue.

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Create campaigns that move buyers.

We provide the creative, direction and day-to-day management to bring campaigns to life - reaching the right buyers with the right message and turning attention into action.

WE DON’T DO LEADS - HERE’S WHY

18 YEARS OF B2B GTM EXPERIENCE

We've been here since before marketing automation had a name in Europe. Representing Eloqua, Marketo and Pardot before they had boots on the ground. That depth shows in everything we build.

Your partner that connects
strategy, AI & execution

Not a brand and demand gen agency. Not a consultancy. Not a tech reseller and implementer. All three — purpose-built for modern B2B buying, serving Midmarket and Enterprise dealing with complex sales.

We kill the Marketing Qualified Lead On purpose

Buying groups are how B2B decisions get made. What we offer is built around that reality. We help you understand its shape, activate the right people & move beyond the lead-centric model forever.

LEADFABRIC TEAMS UP WITH PHAVE: MARKETING AUTOMATION FOR THE NEW B2B PLAYBOOK

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Beyond rules.
A decisioning engine that is

AI NATIVE

Extended Data Model including

Buying Groups

Exclusive Launch Partner for

EMEA

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What our customers say

“LeadFabric has opened our eyes to the possibilities within ABM – showing us what we’re not doing and what we need to focus on”
Ollie B. Head of Marketing Communications EMEA,
DS Smith
“They act as an extension of our team, and understand how to service a global company with a local focus. We couldn’t have asked for a better partner.”
Clara P. Senior Marketing Manager, Twilio
“We rely on LeadFabric to provide useful insights, implement the technology that best fits our needs, and most importantly, get things done.”
Steven P DIGITAL TRANSFORMATION MANAGER, Telenet
“LeadFabric’s expertise has been nothing short of transformative for our business. They work tirelessly alongside us every step of the way”
Sabrina B VP Digital Marketing and Operations, Serrala
“LeadFabric will support your business like it’s their own. They become a crucial part of your team - not just support, but an actual member who shares your goals and needs.”
Kim A International Sales & Marketing Manager, Athlon
“LeadFabric are collaborative, highly responsive, and genuinely invested in our success. They go out of their way to share knowledge - we’ve never had issues with access or support.”
Karan P Global Marketing Automation Director, Securitas

One partner for ABM, demand, and the operations to run them

BUYER-LED GROWTH, PLATFORM-READY EXECUTION

LeadFabric enables your marketing team with seasoned B2B experts ready to guide you through implementations, integrations, ABM and best practice - no matter your chosen platform, audience or channel.

Salesforce

Call it Pardot, MCAE, or Steve. We make it work.

As partners since 2012, we’ve cleaned data, routing, scoring, tracking and the Sales Cloud integration behind it. When Pardot starts slowing you down, we offer clearer attribution, faster seller follow-up and ABM that scale across teams and regions.

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Hubspot

Get more from the platform you already have.

HubSpot gets complicated as your business grows. We help you clean up, connect and scale it — from data and workflows to ABM and campaign execution — so your teams can move faster and generate more revenue.

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Eloqua

Eloqua Canvas - we create revenue, not doodles.

When Eloqua becomes too complex to touch, we simplify it. Since 2008, LeadFabric has brought on-demand Eloqua expertise to optimise campaigns, scoring, integrations and governance - helping you launch faster, scale across regions and get reporting you can trust.

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Marketo

Purple pipeline? We offer more than tokens.

When Marketo starts holding back your ABM ambitions, we clean up the logic, scoring, programmes and integrations behind it — giving you a more resilient platform, stronger sales alignment and clearer pipeline reporting as you scale.

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Clay

More revenue. Less playing with Clay.

We help you turn Clay’s data, buying signals and AI research into smarter workflows that enrich your CRM, find the right buyers, and enable sales to act when opportunities are at their most

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Apollo

Houston, we have insights.

Get smarter prospecting and customer intel with Apollo. We help you find the right buyers, enrich your data, and build outreach workflows that help sales move faster and turn more conversations into pipelines.

Phave

Purple was only the beginning.

Master Phave’s AI-native approach and turn your Go-To-Market strategy into tangible value by connecting your data, buyer signals and programmes that enable your teams to orchestrate smarter journeys beyond yesterday’s marketing automation.

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Turtl

Come out of your PDF shell.

We help you turn static content into interactive, personalised experiences. Now, your buyers get something more relevant, you see what they actually engage with, and sales gets better signals to act on.

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Outreach

Put the reach back in Outreach.

 We help you turn Outreach into a smarter sales engine - connecting data, sequences, workflows and buyer signals so your teams spend less time managing the platform and more time having the conversations that move deals forward. 

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LeadFabric is now a Clay Studio Partner! See what it means for B2B in our announcement

Read more See our offering

Data sources unified

150+

Premier launch partner

EMEA

Compliance built in, not bolted on

GDPR

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Questions? Start here

Straight answers to the things clients ask us most about LeadFabric, our services and how we work.

Yes. LeadFabric helps B2B organisations build and execute go-to-market strategies around how their buyers actually buy. We combine buyer research, account and buying-group strategy, data, technology and campaign execution to take GTM from initial insight through to activation.

Buyer insights reveal how your customers actually make purchasing decisions: who is involved, what matters to them, what holds them back and how different members of the buying group influence the decision. LeadFabric combines buyer research, interviews and data to turn those insights into practical marketing and sales actions.

LeadFabric was founded in 2008 and has 18 years of experience across B2B go-to-market, marketing technology, ABM and demand generation. We have worked with enterprise marketing platforms since their early adoption in Europe and support organisations across strategy, technology, operations and campaign execution.

Yes. LeadFabric is the EU’s first Platinum-certified 6sense partner and supports 6sense strategy, implementation, integration and activation. We help teams use intent data to identify in-market accounts and buying groups, connect 6sense with their wider technology stack and turn those signals into coordinated ABM programmes.

Yes. LeadFabric can operate as an extension of your marketing team, providing specialists across marketing automation, campaign operations, ABM and marketing technology. You can use the team to add expertise or capacity without hiring every role internally, from ongoing platform management to campaign orchestration and execution.

 

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