Targeting & Segmentation

Targeting & Segmentation


It’s a simple equation. The more targeted and relevant your campaigns are, the more people will engage and respond and the more revenue you will drive. Effective targeting starts with clean data, and the ability to segment based on both who your prospects ARE and what they DO. Ensuring maximum message relevancy improves conversion rates and decreases those nasty un-subscribes.

With Eloqua you can build the perfect list using criteria like: 

  • Who (job title/role)?
  • What email campaigns did they last respond to? 
  • When did they last visit your website?
     

Precise segmentation pays off. Campaigns that target based on Web-site user click-stream data generate conversion rates that outperform untargeted broadcast campaigns by nearly 4 to 1 (Jupiter Research).

 

 

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