Waste not want not
Generate more leads

What’s the most important message we want to share with you today?

Simple: It’s not about us, not about you, not about marketing, CRM technology or white fluffy things in the sky. It’s about customers. And guess what? Customers DON’T buy on YOUR timeline. They will buy when they are ready, and the internet has put them in charge. You are merely facilitating.

For the customer, buying is about getting information, a journey of discovery. Suppliers that can track where each potential buyer has reached in their respective buying journeys and that can then use that information to send out the right message at the right time; they win.
They keep the buyer close to them. Populate your salesforce.com CRM with those kind of leads and you’ll be creating a blue ocean of revenue. This is where ELOQUA comes in.

With Eloqua’s powerful platform, marketing can automatically nurture and score leads to take the manual process out of generating them. The bottom line is; get more from less. Measure campaign effectiveness honestly and evaluate the
metrics that matter. Understand pipeline growth, marketing effectiveness and return on marketing investment to ensure you focus on what is working within your organisation.
Understanding campaign effectiveness enables your business to be efficient and generate the required results. Once you can honestly measure campaigns and understand your pipeline, you can track your path to success.
By removing the manual process of lead generation, marketing is able to generate more to support the growing business. And there’s more. Great marketers share their best practices. Eloqua forms a marketing community that establishes marketing excellence and sales effectiveness.
Automating the lead generation and nurturing process ensures the quality and consistency of your programs. Your sales teams are always asking marketing for more hot leads: Well now they can. Take the manual effort out of your marketing
and you increase the flow of leads. Eloqua’s enabling platforms, integrated with salesforce.com and deployed and managed by Leadfabric is the solution.

What is ELOQUA?

Eloqua and salesforce.com have over 300 successful joint-customer deployments including Aon, Cognos, Sybase, Dow Jones and many others. Whether you’re a
small business or large, multi-national enterprise, there’s an Eloqua package to fit your marketing strategy.

With Eloqua’s powerful platform, marketing can automatically nurture and score leads to take the manual process out of generating them. The bottom line is; get more from less. Measure campaign effectiveness honestly and evaluate the
metrics that matter. Understand pipeline growth, marketing effectiveness and return on marketing investment to ensure you focus on what is working within your organisation.
Understanding campaign effectiveness enables your business to be efficient and generate the required results. Once you can honestly measure campaigns and understand your pipeline, you can track your path to success.
By removing the manual process of lead generation, marketing is able to generate more to support the growing business. And there’s more. Great marketers share their best practices. Eloqua forms a marketing community that establishes marketing excellence and sales effectiveness.
Automating the lead generation and nurturing process ensures the quality and consistency of your programs. Your sales teams are always asking marketing for more hot leads: Well now they can. Take the manual effort out of your marketing
and you increase the flow of leads. Eloqua’s enabling platforms, integrated with salesforce.com and deployed and managed by Leadfabric is the solution.

Time and motion
Focus on the leads that matter, with lead scoring.

‘The Buying Journey’. Delivering the right message at the right time: Making your (future) customer stay with your company throughout all the phases of his buying journey. That’s what Eloqua helps marketers do. And the result? Leads flow like a river. Leads that are more detailed and more qualified. More ROI. And who benefits the most? Sales!
No more time spent with customers that will never buy, or leads that are just not yet ready to talk to a salesperson. Eloqua helps you make your sales teams more productive. But wait, there’s more: Eloqua also keeps adding value to your sales teams long after marketing passed them the baton. How? By reading your prospect’s ‘digital body language’ and passing that information on into salesforce.com via leads or contacts screens.