now available as e-book
As the buying process moves online, salespeople are getting less face time with clients. They are increasingly dependent on their marketing teams to provide them with insights into which of their prospects are showing the strongest buying signals.
What smart businesses are doing about it
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the 'Digital Body Language' of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and e-mail responses. Tracking this behavior can help companies quickly identify the buyers that are "raising their hands" to show interest in their solution.
Leadfabric has the pleasure of offering a FREE e-book version of this award winning publication. You can download the entire e-book or just the chapters you like.
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