For those of you that know Brainshark, you might ask; why is an e-learning platform part of a demand generation strategy?
Good question. Originally, Brainshark was an e-learning tool. One that is SaaS-based, On Demand, easy-to-learn and use. In larger organizations the tool can be used to train sales staff, but also existing customers and even informing employees about new HR policies.
LeadFabric represents Brainshark in continental Europe and we help extend the use of the platform by also offering it for channel marketing and sales enablement purposes.
In today's buyer controlled world, your potential customers want to consume content when they want, and where they want, including on their mobile devices. Vendors today face the challenge to easily create content fast without relying on multiple service providers. They also require tracking capabilities so they can "read" their audiences digital body language in order to improve their engagement and conversion strategies.
Brainshark offers it all. Hence why we are proud to present the platform to European businesses: