Lead Automation Technology

Do more with less! Automate prospect conversations, create more deal flow and improve the transition from lead to sales at the right time with automation technology. But also support sales with rightsized knowledge and sales optimization tools.

Why you need automation platforms

To succeed in the modern world sales and marketing organizations must adapt to an environment which the internet has revolutionized. It has fundamentally changed how buyers buy. It used to be that they were beholden to suppliers for every bit of information they needed. But now they call the tune.

Prospective customers find the information they want, when they want it and, potentially, anonymously. Suppliers not equipped to exist in this world will fail. They will see lead numbers and revenues fall and not understand why. To succeed they must adopt an approach based on the latest marketing technology.

That’s where Leadfab'ric comes in – it creates bespoke solutions for its clients, based on market leading platforms, which allow them to compete and win in this new era.

Platforms For Success

Every buyer takes a journey which sees them go from ignorance to ownership. As they progress, information requirements change, beginning with general education and ending with demonstrations, proposals and contracts. A supplier must stay with buyers throughout this process, providing relevant and appropriate information at every stage without the buyer having to request it.

Leadfab'ric’s solutions make all this possible. They will:

• Help you to perform tasks that, because of the amount and type of data, are too complex to undertake manually.
• Enable marketing and sales staff to concentrate on what they do best, by relieving them of mundane and routine tasks.
• Optimize productivity delivering more opportunities, shorter sales cycles, larger deal sizes and higher win rates.
  

Solution Weavers

While our solutions strive to stay in tune with potential clients, we recognise also that every organization has internal procedures and processes for planning, monitoring and reporting on sales and marketing activities. Our solution ‘weavers’ create solutions which address both outward and inward focused activity. The solutions they create combine their extensive experience with a selected range of platforms which can include:

• Customer facing
  
  • Marketing Automation Platforms to automate marketing processes such as campaign management.
  • Customer Relationship Management to manage the relationships with customers, including the capture, storage and analysis of customer information.
• Internal Processes
  
  • Sales force Automation to support sales and marketing staff in areas such as lead management, contact history and scheduling and performance tracking.

Crucially, where a solution covers both aspects, it will be integrated providing a comprehensive, up to the minute view of all sales and marketing activity and performance.