About us

There are no A's for "Effort" in sales and marketing. All what matters is Revenue. At Leadfabric we help improve B2B sales and marketing productivity by weaving a solid foundation under your go to market activities. We create this fabric using 3 critical quality weaving yarns.

1.Demand generation consultancy.

This usually starts with a Business Process Review. Let's take Fab'Start for example. These are one or two day quick, pre-formated business reviews. At the other end of the scale we offer fully customized statements of work (SOW) based assessements called Fab'Rev that allow us to dive deep where you want us to. At the end of a business process review and if revenue is what you care about, you'll know exaclty where there's room for improvement or where you absolutely need to take action.

The outcome of a BPR usually is used to help create the following tangibles

- Demand Generation Action plan
- Service level agreements (SLA) between sales and marketing or between the various subfunctions in sales or marketing departements
- Playbooks
- Lead qualification and nurturing programs
- Campaign planning methodology
- Technology assessments
- Demand Management Dashboard design

2. Automation SaaS

Today the buyer controls the sales process. or rather: the buying process. This is having a disruptive effect on your sales and marketing conversion rates. Today's challenge is to attract visitors and then to keep them engaged. Especially the latter has become a challenging task since the dawn of the internet.
Each of these engagements are unique in terms of timing and content. Managing all of this requires automation technology. At LeadFab'ric we believe that those that harness the power of online technology are able to transform this disruptive effect into a competitive edge.
LeadFabric is a one stop shop, providing its customers with the leading automation software-as-a-service (SaaS) providers. We have selected the best of the best and have developed cutting edge skills that allow us to deploy these cloudbased platforms in no time. Oh and we also make sure your teams get trained by our certified training instructors.

3. Services

Automation does not happen automatically. No process or technology creates revenue if they're not able to set up real engagements with your future buyers. We work for innovative and ambitious customers who rely on LeadFab'ric's highly skilled demand generation experts to:

- Rely on our outsourced Project Management Office for B2B demand centers
- Unlock the power of supporting SaaS solutions through deployment and user training as well as ongoing managed services
- Source campaign design and development capacity
- Acquire marketing tactics: webdesign, landingpages, rich media, etc

LeadFab'ric's guiding principle is simple: marketing and sales should be fully aligned with the buying journey, both in strategy and execution - an holistic approach that sets us apart from conventional agencies and IT shops.